If you’re sometimes at loss for understanding the younger generation, then Tim Elmore’s 2010 book Generation iY: Our Last Chance to Save Their Future is for you. The Millennials (Generation Y) are the ones born between 1984 and 2002. Elmore defines the sub group, which he calls Generation iY, as the younger Millennials born after 1990. The “i” represents the internet, as this group grew up online. The “Y” reflects technology.
This book is a must read for parents, teachers, coaches, pastors and employers. It’s an easy 220 page read and it’s full of research that one should not ignore.